I'm Jeanel.


I see retail from a scientific, behavioural and analytical lens. I believe retail is a science as much as it is - a business. I provide clients with retail strategy, compelling value propositions and action plans to increase sales, traffic and conversions.


My experience in retail strategy, marketing solutions and web analytics spans from working in the retail industry for several years, extensive studies in business and years experience in retail and real estate consulting. I have worked on over twenty projects, from new product testing and go-to-market strategy to social media campaigns and lead generation. 


My skill is my ability to see retail through a different lens. Through the eyes of the customer and the scientific aspects of consumer behaviour. This skill allows me to create a value proposition that aligns with business objectives and customer values.


My greatest tool is my ability to filter through the noise and focus on what matters.

Email - retailboss@gmail.com

Tel - 780-233-8108